Here the short summary about GAP logo.
GAP Logo Change Decried by Customers -:
The Gap logo, the ubiquitous trademark found on millions of shirts, sweatshirts, and bags, got redesigned this week, prompting outrage from customers who are used to the old logo.
The new logo places black “Gap” wording against a white backdrop with a small blue box in the top right corner. After Gap released its new logo, Gap customers expressed their displeasure with the new look, including some negative comments on GAP's Facebook page.
GAP president Marka Hansen defended the choice on her blog on the Huffington Post.
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